Make More Money Online by Adding Sorting and Filtering to Your Online Shop

If you want to make more money online – make it easy for your customers to buy from you by adding sorting and filtering functions to your online shop – especially when you offer lots of products for sale.

A substantial online shop which offers customers hundreds of different items in the product range will benefit from sort and filter features by giving purchasers the option to view only products which closely match the category or item they have in mind.

It’s so basic, so fundamental, it makes you wonder why so many online shops miss out on this function.

Here are some pointers for setting up sort & filter functions for your site so it becomes a “no-brainer” for customers to buy from you:

1. Allow the reader to customise their search towards their preferred product features by eliminating unsuitable ones.

For the reader who is browsing to find something they have in mind, filtering out goods that do not meet the reader’s criteria makes searching for that they do want much easier.

By filtering, the visitor can decrease the number of items within any product category.

Imagine a person is looking at the TV set category in an online electrical store. They might be interested in all the products in the 42 to 50-inch screen category and none of the other sizes you stock. Now the list is filtered, the customer can concentrate on making their minds up about the most relevant products in your shop.

2. Persuade the reader to purchase by using filtering.

For customers who have not made up their minds, use filters to up-sell and influence buying decisions.

Some shoppers are looking for some sort of “consultation” service, where you can make recommendations for them – the online equivalent to visiting a department store and using their personal shopper service.

For example, on special occasions (e.g. birthdays, anniversaries, Valentine’s Day, Mother’s Day, Christmas), featuring “for him” and “for her” filters significantly improve the chance of the visitor buying something, since their online shopping a personalized experience that will complement the their expectations, current needs and personal preferences.

3. Offer the reader “sort by” choices.

The “sort by” option allows the user to view product listings more effectively and more quickly, depending on the features or criteria they have selected, and makes online shopping much less complicated. Sites that are intuitive, quick and easy to use always sell more.

Since readers’ needs vary, depending on their personal circumstances at the time, the options you offer should satisfy those needs.

These include sort by price, delivery, colour, size, brand name, date added, best sellers, relevance, etc. or whatever feature the product calls for.

You can further enhance the “sort by” by offering the option of which products come first in the list. For example, sort by price high to low or low to high.


Use sorting and filtering to help customers easily locate and focus upon the most suitable items for their needs within your product or service range.

Ineffective searching and filtering is the equivalent of a grocery store organising their products by country of origin, not the usual, familiar ways of fruit and vegetables, meat, fish, dairy. If a grocery store did that, they would frustrate their customers very quickly indeed.

Make sure things are quick and easy to find on your site to boost your sales and make more money online for your business.

Review of Online Shopping – Changes in Buying Everyday Items

The internet has changed a lot of things of how people go about their daily routines. Communication has become that much clearer, finding friends and family is now a click away and searching for information is done in a split second. It is no question that a lot of things have changed now.

One of the biggest modifications that the internet has done is with purchasing items. Online shops have emerged everywhere selling everything from clothes to food to toys and to medicine. Almost anything can be purchased out of the internet now as long as you know where to look. The question now is why and how did the online shopping craze start. To answer the question, here are the advantages.

The Advantages

The largest advantage of online shopping is the reality that a person does not need to leave his/her home in order to purchase the items needed. It allows for the consumer to simply sit in front of the computer, connect to the internet, find the product and buy it using a credit card or any other online payment method. The order will then be sent to the doorstep of the buyer. This makes it easier for the buyer to acquire what he/she needs.

Another great thing about shopping online is the fact that no one needs to see you buy that item. This is especially true about sensitive items such as adult toys, weight loss products or other medication and more. You will be saved from the humiliation of having the salesperson glance you that “knowing look” or even ask you about what you bought. For some people, this is a really big deal.

It also comes to mind that compared to store prices; items sold over online shops are cheaper. This is mainly because maintaining an online shop costs much less than maintaining a real or physical shop. Rental fees of a small store can range from a few hundred dollars per month to a few thousand dollars per month while paying for hosting services for an online shop can cost just a few hundred dollars per year.

Most of the time purchases made from online shops are free from problems and very convenient. The process involves a couple of simple steps and the order will be sent right onto the consumer’s doorstep. Of course, this isn’t free from problems. There are certain disadvantages in purchasing items online.

The Disadvantages

Perhaps the most evident disadvantage of purchasing online is the fact that the buyer cannot check the quality of the item before paying for it. He/she would simply have to trust on the images posted by the online shop and the product description. Other than that, the buyer will have no other assurance of the quality and appearance of the product in question.

Another thing that people fear about buying online is the time it takes for the order to be sent to them. Sometimes the point of origin of the order is from far away and it would take weeks or even months before the order gets to the consumer’s doorstep. In line with shipping the item, there are also doubts that, especially if the product is easily broken, the courier will botch it and break it even before it arrives.

The biggest disadvantage of online shopping however is trust, assurance and guarantee. How can you be sure that what the seller is saying is true? How can you be sure that the seller will actually deliver the product? In other words, how can you be sure that the seller isn’t a scam?

These are all understandable and real fears about purchasing in the internet. It is true that there are some online shops that promptly deliver the goods; but there are those who are in the industry whose goal is to make a quick buck by scamming people. They do this in a variety of ways such as overcharging the purchaser’s credit card, posting misleading information and there are those who don’t send the product at all. The question now is how can you be sure with the purchase?

The Guarantee

Reality is that there is no 100% guarantee about buying online. First of all, the problems said earlier could have been caused by a third party such as the contractor or the courier. Fortunately, there is a way to at least lessen the problem by making use of online shop reviews.

There are a lot of different websites who are giving consumers the chance to share their experiences with specific online shops whether it is positive or negative. Using this information, other buyers can avoid those with recurrent bad reviews and stick with those who generally get proper reviews. Most of the time, these review sites also offer a list of suggested online stores as well. It is best to stick with those online shops to avoid getting scammed.

Online Shopping Malls – 10 Things You Should Know Before Making an Online Purchase

Online shopping is rapidly becoming the norm for today’s shoppers. Now you can shop from the comfort of your home for any product you want. The internet makes it possible to purchase the finest products available and meet your high standards for quality products, reliable shipping and exceptional customer service. However you should always make sure you do your research before making a purchase. Below I have developed a list of 10 tips you should consider before making an online purchase,

1. You know what options are available to you? Websites that offer shopping carts should give you options on how they can use your personal information.

2. The company should offer a shipping and returns policy standing behind the quality of the products they are selling and allow the option for you to contact them should you experience problems or have any questions about your purchase.

3. They company should offer a guaranty for all purchases. A reasonable guarantee is 30 days from the original date of purchase. Of course it’s even better if you get a manufactures guarantee with it.

4. The website should offer a clear understandable system for repairing or replacing defective merchandise.

5. Some companies will apply a restocking fee for non-defective returns. Usually between 10% and 20%.

6. The company should identify the processing time for returns, if processing time longer than 30 days you may want to purchase from another company.

7. The company should have a valid contact phone number. Call it before you make a purchase. Simple call and ask what their regular business hours are.

8. Information collection, Use and Sharing. The company should have a privacy policy that identifies how your personal information is going to be used and who it is being shared with.

9. Security procedures to protect the misuse of your personal information. The company should sate that they take precautions to protect your information. When you submit sensitive information via their website, your information should be protected both online and offline. Wherever they collect sensitive information (such as credit card data), that information should be encrypted and transmitted to them in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.

10. How you can correct any inaccuracies in the information The company should offer you access to and control over your information. You should have the option of opting out of any future contacts at any time by contacting them via the email, address or phone number. You should be able to see what data they have about you, if any, Change/correct any data they have about you, have them delete any data they have about you, and the option to express any concern you have about their use of your data.

In order to take advantage of the full shopping potential of the internet, make sure you take some precautionary measures and follow the 10 online shopping tips listed for a smooth online shopping experience.

Happy Shopping!

The Importance Of Online Shopping In Today’s Computer World

Many people love online shopping because it makes things much easier. You don’t have to leave the house to go to the shops anymore. It is easy to just log onto the internet and buy some clothes from a store. In fact, most of the time it’s also cheaper.

There are many things that can be bought on the internet. In fact, there are many things that can be done on the internet. Some of the things that a person can do are for entertainment purposes only. However, the internet is an excellent place to find knowledge and complete college courses. People even get virtual counselling for problems they are facing. There are chat rooms where people can meet and flirt with one another.

The internet can be used to learn about many aspects of life. There is much to be learnt and many different articles that a person can read. When using the world wide web to buy clothes, retailers often want their consumers to understand about the products they buy. Some people dispute whether having so much knowledge readily available is a good thing or not. However, survey companies try to find more information about products before they are released on the market. Survey companies believe in the power that information can have and try to gather information together from many places.

The joy with buying products on the internet is that you don’t have to leave your home. This is very helpful for people with disabilities or the elderly. These people would struggle to go out and shop in stores because it would be too tiring or difficult to manoeuvre in and out of stores. In the cold, winter weather nobody feels like going out to the shops.

With so much choice available across the internet, it can be great fun buying products from the world wide web. A person can buy something from anywhere in the world and get it sent directly to their home. Many people find bargains from the world wide web that they wouldn’t find otherwise. Some people use Canadian online shopping to buy Dell computers.

Some people use the internet to set up businesses selling products to customers. Many people have been able to give up their ordinary jobs and work from home because of the success of their internet business. People who can design websites with e-commerce are in great demand.

During the holidays, stores usually find that they are at their busiest. People want to buy gifts for one another and might take a look on the web. There are often sales and discounts on goods around the holiday season. There are many who will buy birthday gifts for their loved one from a store on the web. Some people buy a gift from somewhere that is far away and have it sent to them especially. This makes a completely original gift that may not be possible to buy in your own Country.

Today, people are using the world wide web much more often for all kinds of reason. Many people are dependent on the web to bring them entertainment and enjoyment. Nearly every home around the world has a computer with internet access. There are even people who are addicted to using the world wide web.