Opening a Successful Online Shop

In this day and age you don’t have to have a huge budget to launch your own business and become a successful entrepreneur. As long as you’ve got a stable internet connection and time on your hands to dedicate to your commercial venture, you can make money from a business that runs purely online.

Define Your Product Range

If you’ve just decided to get rid of the clutter and junk that’s filling up your house but that might be of use to someone else, opt for eBay sales and don’t bother setting up your own business. To run a successful online shop you need to have a specific product range targeted at a specific audience.

Don’t be greedy thinking the more different things you offer, the more people will buy. Always compare your virtual shop space to a ‘real’ shop. People are more likely to stop by if they know exactly what to expect, not if they’re unsure as to whether the shop stocks what they’re looking for.

Set Up Shop

If you’re planning on keeping things low-key and not employing anyone else to assist in your venture, don’t develop your own e-commerce platform. There are plenty of internet marketplaces that offer pre-made shop spaces that you can personalise with your own logo, product photos and written descriptions. For example, Etsy is an excellent resource for those looking to sell homemade crafts, clothing or vintage items.

Those with more ambitious plans will have to employ a developer, buy their domain and possibly also register the company in their national business registry.

Services

Just like in a ‘real’ shop, visuals and the general feel of the shop floor play a large part in convincing consumers that they’ve come to the right place. You need to provide good photos of your product range, not unprofessional snaps with too much flash or too many shadows. Take photos from a range of angles to best illustrate what the product is like in reality.

Write enticing and persuasive copy that describes each product and its features. As well as descriptions, you should work on original shop terms and conditions addressing any queries you think your potential customer base could have.

Equally important is the actual sales text and checkout process. Make it easy for people to find their way to the check out by putting up clear signs.

Packaging and Delivery

Spend time on developing a packaging concept. Take a creative approach that will leave a good impression on your customers, tempt them to revisit your shop and tell friends about it. Think about designing your own bags or even just shop business cards to put into the parcel with the product. Get your logo out there.

Once you’ve taken care of the design aspects of your packaging, find a reputable local delivery service that sends parcels to Europe and worldwide for competitive prices.