Grow Your Business With Online Shopping Deals Site

Acquiring new customer at a break-even or slight loss and making substantial profit from future purchasing is one of the most overlooked and under-utilized methods of customer growth available to you as a business owner everywhere in the world. You can exponentially increase your clients/customers and profit merely by shifting your focus from trying to make a huge profit on the acquisition of a new client to making your real profit on all the repeat purchases that result from those new clients. The advent of online shopping deal portal only makes this even easier.

If your business or practice is one that has a high probability of customers coming back, again and again, to repurchase from you the same or different product or service, then you need to employ this business building tactic to get customers into the buying stream as quickly and easily as you possibly can.

In the client’s opinion, they always expect to purchase good but cheap products/goods. Groupon or deals website has become the great solution to resolve this common obstacle of advertising; and developed to a very high stage like today. These days office women and housewives search online deals of various types to buy, from home & gadget items to hi end technology items. In case they found out good deals; they would surely share them to friends or their own social networks.For this, online shopping deals website has gained great real audiences to share with business owners. Therefore business owners should take action now to build an appropriate discount campaign as an advertising activities to attract targeted prospects. The more good deals that are displaying on the deal websites everyday out there, the more effective this advertising channel appears.

HOW IT WORKS

To use a deals website to connect with thousands of people that shop online, all you need to do is run a deal on the online shopping deals website. Then do the following:

1. Decide on what percentage discount you will give (The higher the percentage discount, the better).

2. Decide on how many units of product (or service as the case may be) you are able and willing to offer at a discount.

3. Create a FREE merchant account on online shopping deals website or alternatively, contact directly to the deal website management for free consultation.

AN EXAMPLE

Let us say you are an optometrist and you have one of the most modern optometry center. You ordinarily charge N2000 for eye test but for a deal on an online shopping deals website, you decide to give a 75% discount on the test and charge N500 instead.

Mr. John sees your deal on the deal website for N500 and buys it. Now, your examination of Mr. John’s eye reveals a tiny reddish stuff in his left eye and to treat this, you readily recommend an eye medication of N1200 which he promptly buys from you. Furthermore, Mr. John’s original reason for buying the eye test deal is his worsening long sightedness which is confirmed by the test. Your prescription is a corrective glasses which of course is available in your office for N7000. It is very likely that he will buy the glasses from you and because of your excellent service, he keeps coming back every two years for new glasses!

This strategy is equally suitable if you sell physical products. You can use it to:

– Introduce a new product into the market

– clear old inventory

– sell-off slow moving products.

Remember, the goal is not to just cut the price off the first purchase. Rather, it is to make that first purchase so much more appealing that people find it harder to say “no”.

Online Shopping and Mother’s Role

Shopping is as old as human civilization. The trade is related to shopping, so in order to see the history of shopping, it is only wise to see how trade has evolved. Trade started in medieval age with barter system and with the passage of time, human innovate new methods of trade and now days, most of the sophisticated methods are used for trade activities.

The trends in shopping have evolved with the means of communication, every mean of communication has been used for shopping and now internet is widely used for shopping and the term used for shopping through internet is online shopping. Internet has opened an all new array for shopping activities and now most of the shopping is done through internet.

A survey at searchenginejournal.com reveals that 60% of mothers search the web for special offers, coupons, or other discounts before they go shopping (no information on how this correlates to male shoppers. This mini report reveals that most of the shopping is done by mothers, and they are mostly looking for discounts. The mothers have major role to play in online shopping.

Internet has opened access to flood of information; the information provided on internet may not be authentic; because it is very easy for anyone to post any information on the internet through blogs and personal websites. To extract the relevant and correct information from the internet is very critical and sometimes difficult. Internet has given rise to cyber crimes and most of them are done through online shopping websites.

Mother’s role is very critical in online shopping, they have to extract the relevant information from the internet about the hot selling products and their prices offered at different stores, sometimes, through fake blogs and spam emails, misinformation is provided which leads to the purchase of substandard product at higher price or leads to credit card frauds.

Before shopping online, getting the right information is very important for mothers. Purchasing right thing at the right time is of key importance, because mostly mothers do shopping for whole family, especially for toddlers and kids. They can be deceived into buying wrong product for their family through fake blogging or misinformation provided by different means through internet. The roles of mothers are to have the full information about the authentic online shopping sites and the original blogs which are operated by real users. Blog is an important source of obtaining the relevant information, but it can be misleading so mothers have to be sharp enough to see which blog is real and which is operated by spammers.

Another important role mothers have to play in online shopping is to buy right products for the children. Every mother adores her child and wants best for it. So the marketing people in internet uses emotional strategies by showing pictures of beautiful babies and blogging about children to convince mothers in buying the desired product. Many mothers get deceived by it and make instant buying decision only to repent when they receive the actual delivery. So mothers have to be extra cautious while buying products for their kids, thorough research about the product including its prices offered by different stores, its specifications and customer reviews are of keen importance and mother should read this information before making a buying decision.

Everything which brought convenience has its drawbacks, online shopping has made shopping very convenient and it also allows the people in saving some money, but at the same time it has limited the choices when it comes to buying things for children, the children are much aware of different products and they force parents in buying certain products. Online shopping has made shopping so easy that now it is difficult to refuse a child in getting the certain product demanded by him/her.

Online shopping has made the availability of some harmful products very easy, and the violent video games and movies can be bought from internet very easily, so the roles of mothers is to prevent their children from buying such things. It can be done by not providing credit card number to the children till they reach the age of 18.

Online shopping trends have increased the mothers’ responsibilities and now mothers have to be more cautious about the online shopping trends to select what is best for their families.

Save Time and Money by Using Online Shopping Portals

Why do Stores have Sales or discount clearances?

What’s the point of stores offering discounts, sales, and clearances and make less money in the process? This is a good question. Believe it or not! stores can benefit by offering consumers products that are lower priced even though they are making less profit. This may seem strange, but there are good reasons why stores want you to take advantage of discounts, sales, and seasonal clearance. I have outlined a number of reasons below to help you understand why stores benefit by saving you money.

Discounts

There are many reasons why stores offer discounts. They may want to target a particular group of people such as seniors, students, and military professionals. Sometimes, stores want to attract new customers that normally don’t shop there. By attracting certain types of customers, stores will benefit by expanding their customer base for the future with stores hoping to secure potential new sales over time.

Sales (end of season, clearance, New Year, liquidation)

Sales happen throughout the year, so stores can get rid of overstocked inventory, overpriced items, or unpopular products. The reason for this is it costs too much money for stores to keep large inventory of products sitting on shelves or in warehouses. When you purchase products on sale, you not only help the store clean out their inventory, but you are also saving money. It is a win-win situation. Stores win by getting more room for new merchandise, and you win by paying less.

Remember don’t be tempted to buy items that you do not need just because they are being offered at an attractive price. Only buy if you plan on using it.

Seasonal Clearance

The reason why seasonal clearances exist is that it allows stores to get rid of out of seasonal products and end of range items and to make room for new seasonal products. You can take advantage of the end of season clearance by saving 40% to 80% off of the original prices. Some great stuff to buy during the end of season clearance are clothes (end of seasonal product range), Christmas merchandise (after Christmas), heaters and snow blowers (in the spring), air conditioners (in the fall). If you don’t mind waiting for another year to get better use out of your purchase, then seasonal sales are great for you.

Online Shopping Portals

Sometimes, discounts, sales, and seasonal clearances are not advertised. Many store and retailers offer internet only discounts so they can clear stock straight from the warehouse to your home making it more cost effective and passing some of the saving on to the customer. There are a number of ways to find these saving opportunities. First, you can go to the store in person or trawl their internet site both of which can be non productive and time consuming.

Safe Online Shopping in 7 Simple Steps

Given the current economic problems, people are increasingly turning to internet shopping in order to save money. A comfortable way to browse and compare gift ideas, shopping online provides a more efficient method of researching the cheapest prices available in high street stores.

Buying your gifts on the internet provides the distinct advantage that you can quickly and efficiently compare the prices of your chosen items. Manually comparing prices often yields favourable results, or price comparison websites such as Pricerunner or Kelkoo can often help to find the best prices in the least time. In a difficult economic climate, the ability to economise your budget is, without doubt, a contributing factor to the rising popularity of online shopping.

Internet shopping is generally a very safe and convenient platform for today’s busy shopper, however to ensure a productive shopping experience it is worth adhering to the top 7 tips of safe online shopping.

1) SSL Security Certificate

It is important that the website you are buying from carries an SSL certificate on pages where you are entering private information such credit card and billing information. ‘SSL’ stands for Secure Sockets Layer and is used to encrypt sensitive information transmitted over the internet.

Information transmitted via SSL cannot be read by unauthorised third parties, so your details cannot be deciphered even in the off-chance they are intercepted. To check whether the website you are buying from uses SSL (a requirement of websites which transmit credit card details) simply check the URL of your page for the https: and/or the secure padlock symbol at the foot of your browser window.

2) Internet Browser Updates

To ensure a trouble-free online shopping experience, and in general, you should always ensure your internet browser is kept as up to date as possible. The latest browser updates are continually released to address security bugs and vulnerabilities. Free to download and install, updating your browser is quick and easy, so there is no reason not to have the latest version of your browser installed.

3) Operating System Updates

As with Internet Browsers, Operating Systems can also be vulnerable to new bugs and security holes, which is why it is important to keep your operating system up to date for a safe online experience. This is especially important for Windows based operating systems, which are installed in most home computers/laptops, and as such are particularly liable to security breaches.

Most modern operating systems provide automatic software updates. Alternatively, you can manually download the most recent software updates for free online. In either case, you should always ensure your operating system is up to date to ensure optimal security at all times.

4) Keep Your Anti-Virus Software Up-To-Date

Most of us are aware of the importance of installing a good anti-virus suite, but it is worth re-emphasising this point. Viruses often arrive in the guise of email attachments or website downloads, but they can also be unknowingly downloaded from malicious websites just by visiting that website.

There are a variety of excellent anti-virus packages available, some of which are free, so securing your computer against potential virus threats is as simple as finding the a package which suits you and installing it.

You should also make sure your anti-virus suite is up-to-date by installing the most recent virus definitions when they become available. Updated virus definitions contain code used to recognise new virus threats, so to make sure your device is adequately protected it is important to install these updates. Your anti-virus package normally download these definitions automatically, and Windows based operating systems will recognise whether or not your virus protection is up-to-date.

5) Adware/Anti-Spyware/Malware software

There are other forms of malicious software which pose a potential threat to internet users. Spyware and Adware usually install themselves on your computer simply by visiting an infected website. At its worst, this type of software can install malicious programs such as keylogger software, which can log the keypresses of the keyboard on an infected machine, and can be used to hijack sensitive information such as credit card numbers.

There are a number of very good free software packages which prevent malicious software such as Spyware/Adware/Malware from running on your machine, so it is a wise move to install such a package on your device.

6) Install a Firewall

A Firewall is a piece of software which prevents access to your computer by an unauthorised user or software program. If you do not have a Firewall installed, your computer might be vulnerable to being hacked and malicious software such as trojans, viruses and worms, therefore it is important to make sure you have one installed. Again, there are a variety of excellent Firewall programs available for free download, and in modern installations of Windows operating systems a Firewall is included as standard.

7) Don’t Fall For Phishing

‘Phishing’ is a widespread security issue whereby a malicious user/organisation can gain access to sensitive information such as credit card/username/password details by utilising a fake website and/or email.

Typically, a user will receive an email, for example from a reputable bank, requesting that the email recipient the email update their details online. The phishing email normally contains a link to a illegitimate website designed to collect your details for fraudulent purposes. These websites are often near-identical the original website on which they are based, and recipients of phishing emails are often tricked into entering their sensitive information to fraudulent third parties.

Modern Internet Browsers have installed anti-phishing tools which alert users to of potential phishing threats. Vigilance is also recommended, as banking websites will never email clients requesting full passwords or usernames.

By applying these top 7 tips for safe shopping online, you can ensure online shopping is as safe as possible, with the added satisfaction that you can make significant savings in the process.